These days I think there are more commercials designed to make me never want to buy certain products than there are commercials that really sell their products well. Perhaps its my bias towards loving Sonic, but their commericals generally make me want to head down the road for my local Sonic. Krystal, on the other hand, is equally close to my house, but their commercials always annoy me and don't make me long to try the advertised products.
Those commericals just annoy though. Some like the Starburst commerical where the man dips both his arms in flesh eating acid to chase a Starburst are much more disturbing and not at all compelling. At the moment though, the one of the commercials I think wins the most disturbing award is one that Juicy Fruit is running. We won't even bother discussing further the troublesome aspect of the commercial -- when a lovely old Volvo has its door ripped from the hinges.
Who tries to sell things with a giant killer ant? I'd like a show of hands of all the people who want a giant ant for a pet. Or, who, having aquired one would be stupid enough to taunt it by opening a package of gum in front of it. Sure, it has a nice old fashioned horror film feel, but would that really make anyone want to go out and buy gum?
How about sticking to the things that we know actually sell products? Commercials that play up our longings and desires really are more effective.
1 year ago